Maria Cecilia Ullua

I specialize in digital business strategy and cross-border ecommerce, with more than 15 years supporting companies across Argentina and, over the last 5 years, taking on the challenge of helping companies from the interior grow across Latin America through digital sales. I lead digital business projects that integrate marketplaces (Mercado Libre, Amazon), ecommerce platforms such as VTEX, Tienda Nube and PrestaShop, and international logistics ecosystems, connecting business, technology and marketing to build sustainable, profitable, customer-centered digital operations.

My focus is on designing cross-border eCommerce strategies, optimizing B2B and B2C channels, and developing commercial plans that combine data analysis, media performance and team management. I believe in the balance between strategic vision and execution: decisions grounded in information, efficient processes and creativity applied to growth.

I am Deputy Director of CACE Litoral, a member of CACE's Cross Border committee and a member of UNCTAD's eTrade for Women network, spaces from which I promote digital adoption and female leadership in technology and business. I work to help more brands from the region cross borders with strategy, consistency and humanity, building digital ecosystems that generate real, lasting impact.